Download PDF by Hwei P. Hsu: Analog and Digital Communications (Schaum's Outlines)

By Hwei P. Hsu

ISBN-10: 0071402284

ISBN-13: 9780071402286

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1981). Attitudes and persuasion: Classic and contemporary approaches. C. Brown. Potter, J. (1996). Representing reality: Discourse, rhetoric and social construction. London: Sage. , & Wetherell, M. (1987). Discourse and social psychology. London: Sage. Roloff, M. , Janiszewski, C. , McGrath, A. , Burns, C. , & Manrai, L. A. (1988). Acquiring resources from intimates: When obligation substitutes for persuasion. Human Communication Research, 14, 364-396. Sahlstein, E. (1999, November).

This point concerns actions that fall into or out of the realm of persuadables. Fitch (2003) argued that within any speech community, particular actions can be placed along a continuum for which interpersonal influence is possible (relational persuadables), not 16 COMMUNICATION YEARBOOK 28 possible (that is, coercion would be required), or not necessary (because the action is already consistent with relationship-specific premises and norms). A goal of persuasive campaigns would be to move desirable actions currently in the realm of the persuadable into the realm of taken-for-granted premises where the action is considered routine and ordinary so that no further persuasive attempts are necessary.

In sum, then, the previous sections have noted the persuasiveness of relational forces in interpersonal influence, seen both as a general background in everyday life communication and as specific instances of attempts at influence. We have argued that interpersonal influence exists in the very essence of relationships and that its force and effects are interlaced with relationship forces in ways more often unified than disparate. Accordingly, we are now ready to argue a more general case. A GENERAL MODEL OF THE SOCIAL CONSEQUENCES OF INTERPERSONAL INFLUENCE We can now extend the principles argued above to broader matters of interpersonal influence, especially in relation to health communication and media theories.

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Analog and Digital Communications (Schaum's Outlines) by Hwei P. Hsu

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